Seoul, South Korea – Samsung Electronics has further solidified its position as a leading consumer electronics brand in the United States, according to recent findings from Surkana. The South Korean tech giant has been recognized as the number one TV brand, as well as leading in various subcategories including large-screen TVs and lifestyle TVs like The Frame.

Surkana’s data highlights Samsung’s dominance across a wide range of product categories, display technologies, and screen sizes. The company's consistent performance underscores its commitment to meeting the evolving needs of US consumers.

In addition to its TV leadership, Samsung has also maintained its top spot in the monitor market for the third consecutive year. The company has achieved number one rankings in gaming monitors and OLED monitors.

Furthermore, Samsung has strengthened its leadership in the internal and external SSD market, offering consumers reliable and high-speed storage solutions for photos, videos, and games.

The company's achievements were recently celebrated at the Surkana 2025 Consumer Electronics Performance Awards, where Samsung received six awards including "Best US TV Brand," "Best US Online TV Brand," and "Best US In-Store TV Brand."