(C) Lao Dong Newspaper

SEOUL – Renowned actress Jun Ji-hyun (also known as Gianna Jun) has once again solidified her reputation as a powerhouse in the real estate market. Recent reports confirm that she has acquired three property parcels in the trendy Seongsu-dong district for a staggering total of 46.8 billion KRW (approx. $35 million USD).

According to industry sources on February 27, Jun purchased two buildings and an adjacent plot of land located near "Atelier Street" in Seongsu-dong 1-ga in September last year. The acquisition includes:

A 5-story commercial building (1,042㎡) purchased for ₩18.6 billion.
A 3-story building (1,129㎡) purchased for ₩260 billion.
A connecting plot of land (50㎡) valued at ₩2.2 billion.

The ownership transfer was officially finalized on February 23, 2026. Records indicate a maximum bond amount of 33.6 billion KRW set on the properties. Given that banks typically set this at 120% of the principal, it is estimated that Jun secured approximately 28 billion KRW in loans to finance the purchase.

Seongsu-dong, often dubbed the "Brooklyn of Seoul," has seen a meteoric rise in property value due to its unique blend of industrial charm and high-end commercial appeal. With this latest addition, market experts estimate Jun’s total real estate portfolio—which includes prime locations in Gangnam and Yongsan—to be worth upwards of 150 billion KRW.

While Jun continues to dominate the screen as a top-tier actress, her strategic moves in the property market continue to draw significant public and investor interest.