Exploring changes in journalism and new possibilities for the content industry driven by AI technology expansion

Lectures by Park Hong-ki (Former President of the Korean Newspaper Editors’ Association) and Yoon Hye-young (Planning Director at MegaOn Co., Ltd.)

The Sogang Journalism Forum (Chairman Kim Kun-joo) will host the “2026 Sogang Journalism Forum Seminar” at 7:00 PM on Friday, November 13, in Room 109 of the Gabriel Hall at Sogang University.

This seminar was organized to diagnose the changing media environment and industry driven by the rapid development of AI technology, while exploring the essence of journalism, the role of journalists, and new possibilities for content planning. The event will be moderated by Professor Yim Jong-seop of Sogang University (Director of the Future Journalism Research Center), shedding multi-faceted light on media environment shifts in the AI era through keynote presentations by experts in journalism and content.

The first lecture will be delivered by Park Hong-ki, Distinguished Professor at Sungkyunkwan University’s College of Social Sciences, under the theme “The Age of AI: The Essence of Journalists and the Future of Journalism.” As a field journalism expert who has served as Editor-in-Chief and Senior Managing Director for Editorial Affairs at the Seoul Shinmun, as well as President of the Korean Newspaper Editors’ Association, Professor Park will examine the professional ethics required of journalists in the AI era, along with the social responsibility of the press and the future direction of journalism.

The second lecture will be conducted by Yoon Hye-young, Planning Director at MegaOn Co., Ltd. (President of the 66th Cohort Alumni Association at Sogang University’s Graduate School of Media and Communications), under the theme “The Age of AI: Changes in Content Planning and New Possibilities.” Drawing on her practical experience in content planning, she will explore the transformations brought by AI technology to content production, distribution, and planning methods, alongside new business prospects.

Notably, this seminar holds significant meaning as it reflects on the values that the press and content industry should pursue in an era where AI impacts not only information production and delivery but also human judgment and social communication. It is expected to serve as a platform to discuss how to build human-centric journalism and a creative content ecosystem beyond merely passive technology adoption.

Kim Kun-joo, Chairman of the Sogang Journalism Forum, stated, "Now more than ever in the AI era, self-reflection on the essence and social responsibility of the press is crucial. I hope this seminar serves as an opportunity to contemplate the future of the journalism and content industries together and explore new directions."

Meanwhile, the Sogang Journalism Forum is an organization composed of current students and alumni of Sogang University’s Graduate School of Media and Communications, discussing shifts in the media landscape and the future development of the media industry through seminars and networking.

[ⓒ Global Economic Times. 무단전재-재배포 금지]