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SEOUL—TENGA, a leading lifestyle sexual wellness brand, announced the upcoming launch of its limited-edition ‘TENGA Advent Calendar 2025’ on November 17th, just in time for the Christmas season. Conceptualized around the theme of "the pleasure of waiting," this exclusive product transforms the traditional European custom of counting down to Christmas into a daily journey of surprise and self-indulgence.

The Advent Calendar, whose name is derived from the period of approximately four weeks preceding Christmas, has recently evolved beyond a mere calendar. It now stands as a symbolic item for brands to express gratitude and share excitement with customers during the year-end season.

The TENGA Advent Calendar 2025 is specially designed to celebrate the brand's 20th anniversary. It features a unique composition that allows customers to open one door daily from December 1st to the 24th, revealing a special item each time. Adding an extra layer of excitement for its milestone anniversary, the calendar includes a special limited-edition cup to be unveiled on Christmas Day, extending the fun through December 25th. The entire set is a collection of the brand’s signature items, including a special edition cup commemorating the Korean market.

A TENGA Korea official commented on the launch: “The Advent Calendar offers the warm experience of enjoying the 'time of waiting' itself. We hope that through this limited edition, our customers can find small, daily happiness as they welcome Christmas.”

The 20th Anniversary Limited Edition TENGA Advent Calendar, consisting of 24 daily surprise items and the 20th Anniversary commemorative limited cup, will be available for purchase on the official TENGA Korea brand online store and Coupang starting November 17th. It is positioned as the perfect gift for oneself to wrap up the year with a note of pleasure and discovery.