SEOUL – KB Financial Group announced on March 24, 2026, the launch of the "KB Kookmin Happiness Growth Project," a massive 20 trillion won financial initiative aimed at fostering high-tech strategic industries and supporting small business owners.

During the 3rd Group Productive Finance Committee meeting held at the KB Kookmin Bank New Headquarters in Yeouido, the group finalized detailed execution plans to transition toward "productive finance." The project is built on two main pillars: "Growth," to support corporate and industrial advancement, and "Hope," focused on inclusive financial values.

Strategic Allocation of 20 Trillion Won
For the year 2026, the 20 trillion won budget will be allocated as follows:

-2 trillion won for the Kookmin Growth Fund
-3 trillion won for direct group investments
-12 trillion won for corporate loans
-3 trillion won for inclusive finance (social support)

A key highlight is the establishment of a 1 trillion won corporate investment "mother fund" over the next five years. KB plans to invest 200 billion won annually into this fund, focusing on cutting-edge sectors. By leveraging this capital as matching funds with government-backed policy funds, KB expects a multiplier effect that could supply up to 10 trillion won in liquidity to the market.

Organizational Transformation
To ensure the project's success, KB Financial Group is overhauling its internal systems. KB Kookmin Bank has introduced specific "Productive Finance" metrics into its 2026 Key Performance Indicators (KPIs), incentivizing branch offices to prioritize corporate finance and growth over traditional profit-seeking.

The group has also strengthened its evaluation capabilities by creating a "High-Tech Strategic Industry Screening Unit" and hiring external experts, including patent attorneys. This move aims to build a comprehensive support system that identifies promising SMEs and nurtures them into "unicorn" startups.

"The transition to productive finance is not just about fulfilling our social responsibility; it is a vital task for the group’s sustainable growth," said Kim Seong-hyun, Head of KB Financial’s CIB Market Division. "All affiliates must internalize these activities as part of our daily financial operations."