Korean Airlines Top Customer Satisfaction Survey
Hwang Sujin Reporter
hwang075609@gmail.com | 2024-11-13 11:40:14
In the 2024 National Customer Satisfaction Index (NCSI) survey conducted by the Korea Productivity Center, major Korean airlines have taken the top spots.
The NCSI, a comprehensive assessment of product and service quality, is conducted annually by the Korea Productivity Center. It evaluates companies based on six criteria, including perceived value, customer loyalty, and complaint rates. For the airline sector, the survey polled individuals aged 20 to 50 who had flown at least twice in the past six months, between August and October.
In the full-service carrier (FSC) category, both Korean Air and Asiana Airlines tied for first place with a score of 81. Korean Air secured its second consecutive win, excelling in areas such as meeting customer expectations, perceived quality, and complaint rates. Asiana Airlines, on the other hand, maintained its position as the top FSC for eight consecutive years, earning high marks for its expanded partnerships and improved customer convenience.
Jeju Air claimed the top spot in the low-cost carrier (LCC) category for the fifth time since the survey's inception in 2018, marking its third consecutive year at the top. The airline achieved this feat by scoring particularly high in perceived value and perceived quality.
These results highlight the commitment of Korean airlines to providing high-quality service to their customers. As the aviation industry continues to recover from the COVID-19 pandemic, these top-ranking airlines are setting a high standard for customer satisfaction.
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