Seoul, South Korea – Starbucks Korea has announced the launch of a digital planner, marking a significant departure from its traditional paper planners that have been a staple of the company's winter promotions for the past 22 years.

To obtain the digital planner, customers must participate in Starbucks' winter e-Frequency event, which runs until December 31st. By purchasing 17 handcrafted beverages, including three specific drinks like the Toasted Nut Latte, Double Espresso Cream Latte, and Non-Alcoholic Holiday Fashion Tea, customers can collect e-stickers and redeem them for a reward, including the physical planner.

Once customers have received the physical planner, they can access a digital version through the Starbucks app. The digital planner, created in collaboration with the note-taking app GoodNotes, offers various customizable templates for monthly and weekly planning, as well as blank pages for free writing and a mandala page for goal setting.

The digital planner can be synced with Google Calendar for seamless integration. Additionally, iOS users can enhance their digital planner with a variety of stickers and memo pads.

This new digital offering reflects Starbucks' commitment to catering to the evolving preferences of its customers, many of whom now rely heavily on tablets and other digital devices for their daily tasks. By providing both a physical and digital planner, Starbucks aims to offer a more personalized and convenient planning experience.