Barcelona, Spain – Samsung Display has announced its plans to showcase a range of cutting-edge OLED technologies at the upcoming Mobile World Congress (MWC) 2025 in Barcelona. Under the theme 'OLED Magic,' the company aims to highlight the versatility and superior quality of OLED displays across various IT devices.

Seamless Color Experience

A key feature of Samsung’s exhibit will be the 'Seamless Color Studio,' which demonstrates the color consistency of Samsung OLED across different devices. Visitors can witness how a 31.5-inch monitor, a 14-inch laptop, and a 6.2-inch smartphone, all powered by Samsung OLED, perfectly replicate Pantone's 'Viva Magenta' color.

Innovative Display Technologies

Samsung Display will also introduce its 'bezel-less' technology, which minimizes screen edges to create a seamless viewing experience. The 'OLED Tile' exhibit, inspired by European stained glass, will showcase how bezel-less panels can be combined to form a single, expansive display.

Flexible and Efficient OLEDs

The company will unveil the 'Flexible Briefcase,' an 18.1-inch concept product that combines two tablets and can be folded into a portable bag. Additionally, Samsung’s low-power 'OCF (On-Cell Film)' technology will be featured, showcasing a smartphone OLED with a maximum brightness of 5000 nits.

Gaming and Entertainment

Samsung’s booth will also feature a variety of gaming products, including QD-OLED monitors, OLED laptops, and gaming consoles. To add a touch of entertainment, magician Lee Jun-hyung will perform a magic show highlighting the unique properties of OLED technology.

MWC 2025

Samsung Display’s showcase at MWC 2025 is expected to draw significant attention from industry professionals and consumers alike, demonstrating the company’s leadership in OLED technology.