Event runs from October 29 to November 1, featuring collaborative products from 21 domestic brands.

Musinsa’s select shop 29CM announced on October 8 that it will host a special exhibition titled "Hangeul by Every Heart" in collaboration with the National Hangeul Museum and the Sejong City Foundation for Arts and Culture. The event will take place at Cociety in Seongsu-dong, Seoul, running from October 29 through November 1.

This project was organized to newly highlight the value and beauty of the Korean language and alphabet, marking the 100th anniversary of the establishment of Hangeul Day.

Through this pop-up exhibition, 29CM and its partner organizations will unveil products from 21 domestic lifestyle brands inspired by Cheonggu-yeong-eon, a national treasure housed at the National Hangeul Museum.

Additionally, a separate pop-up will run until November 4 at the "29Home" store near Seoul Forest, showcasing these exclusive collaborative items.

"We will continue to strengthen our curation strategy, allowing customers to discover new tastes by reinterpreting diverse cultural subjects alongside our partner brands," a representative from 29CM stated.

[ⓒ Global Economic Times. 무단전재-재배포 금지]