SINGAPORE/KUALA LUMPUR/JAKARTA – This week saw a flurry of activity in the Southeast Asian business landscape, with financial services, marketing consultancy, and retail sectors all making headlines.

Chocolate Finance Aims to Rebuild Trust After Withdrawal Issue

Chocolate Finance CEO, Walter de Oude, has publicly addressed the recent suspension of instant withdrawals on March 10th. In a LinkedIn post, de Oude acknowledged the significant impact of the decision, attributing it to unforeseen consequences stemming from their new HeyMax Miles partnership. Despite the frustration experienced by consumers, public relations professionals suggest that de Oude’s candid statement is a crucial step towards restoring trust. The financial services firm is now focused on rectifying the situation and reaffirming its commitment to its customers.

VoxEureka Expands Reach Across Southeast Asia

Malaysian integrated marketing consultancy, VoxEureka, has announced its expansion into Singapore and Indonesia, marking a significant milestone in its regional growth strategy. The company has appointed industry veterans Tiara Robyn Chew and Mutia Taufieq to lead the respective new markets. Within a month of launching, VoxEureka’s Singapore and Indonesia teams have already secured prominent clients, including TikTok Singapore and Universitas Teknologi Surabaya (UTS). This rapid success underscores VoxEureka’s strong market entry and its potential to establish a robust presence in the region.

MIXUE Malaysia Launches Diversity Campaign Following Job Ad Controversy

MIXUE Malaysia has launched a new diversity campaign, "MIXUE makes us one," in response to a recent controversy surrounding an allegedly racist job advertisement that circulated on social media. The campaign features employees of Indian, Malay, and Chinese descent, highlighting their diverse strengths and contributions to the company. Through Instagram posts, MIXUE aims to showcase its commitment to inclusivity and unity, emphasizing the professionalism, efficiency, and management skills of its diverse workforce. This initiative is seen as a direct effort to address the previous negative publicity and reinforce the brand's values of diversity and equality.