Local retailers are anticipating a strong holiday shopping season, with increased activity reported in recent weeks. However, the extent to which sales will surpass last year’s figures remains uncertain, according to Ramón Barquín, president of the United Retailers Center (CUD).

"While we've seen a significant uptick in foot traffic, particularly in smaller town businesses and shopping centers, it's important to note that the overall economy is still fragile compared to pre-pandemic levels," Barquín said.

Despite the optimistic outlook, Lourdes Aponte, former CUD president, expressed some reservations about the potential for substantial sales growth. "People are being more cautious with their spending due to the rising cost of living," Aponte noted. "I believe we'll either see similar sales figures to last year or possibly even a slight decline."

Aponte also highlighted the challenges faced by both businesses and consumers this year, citing increased operational costs for retailers and financial strain on consumers. However, she acknowledged that the growth of online shopping could be offsetting some of the challenges faced by traditional brick-and-mortar stores.

Meanwhile, the food industry is experiencing a seasonal surge in sales, with supermarkets reporting increased foot traffic. Additionally, the tourism industry continues to perform well, exceeding expectations and driving demand for accommodations and local businesses.

"The hospitality industry is at full capacity, with hotels and vacation rentals booked solid," said Aponte.