Neopharm, the parent company of Atopalm, announced that its sensitive skin skincare brand, Atopalm, has entered into a partnership with Singapore's largest retail chain, FairPrice, to accelerate its global expansion. This marks the first time a Korean baby skincare brand has been featured in FairPrice.

In Singapore, there has been a growing trend of "checkshumers," parents who meticulously examine product ingredients and manufacturing processes before purchasing items for their children. Coupled with the rising popularity of K-beauty products, FairPrice has partnered with Atopalm, a trusted brand recognized by Korean parents, to become the first Korean baby skincare brand to be featured in their stores.

FairPrice is Singapore's largest supermarket chain, with over 230 stores across the country. The stores are categorized into four types based on their concept: Xtra (large-scale), Finest (premium), Super (general), and Unity (drugstore).

As of November 1st, Atopalm products have been introduced in 76 of FairPrice's most visited stores. The brand is now available in all nine Xtra stores, nine Finest stores, 39 Super stores, and 19 Unity stores across Singapore.  

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