SEOUL – Lotte On, the e-commerce platform of Lotte Shopping, is set to significantly expand its luxury offerings next month with the addition of several high-end global brands.

Starting in February, customers will be able to purchase products from renowned brands such as Etro and Scarosso from Italy, as well as timepieces and jewelry from Armani, Vivienne Westwood, Diesel, and Tory Burch.

These prestigious brands will be featured in Lotte On's "Luxury Showroom," a curated section showcasing approximately 200,000 luxury items in a format reminiscent of a fashion magazine. The Luxury Showroom distinguishes itself by partnering directly with luxury brands or authorized local boutiques, ensuring authenticity and quality.

One of the key advantages of the Luxury Showroom is its ability to offer overseas luxury goods that may be difficult to find in South Korea. By streamlining the distribution process through direct overseas shipping, Lotte On also aims to provide more competitive prices.

To celebrate the arrival of these new brands, Lotte On will hold a "Luxury Showroom Week" from February 1st to 7th. During this event, customers can enjoy a 25% discount coupon and up to 5% cashback when using select credit cards. Some brands will also offer special gift-wrapping services.

A representative from Lotte On stated, "We plan to continue expanding our selection of trendy and sophisticated luxury brands to solidify our position as the leading e-commerce destination for reliable luxury shopping in Korea."

Since its launch in November 2024, the Luxury Showroom has experienced remarkable growth, with a significant increase in orders and a monthly sales growth rate exceeding double digits.

This strategic move by Lotte On to attract more luxury brands underscores the growing importance of e-commerce in the luxury market and the company's commitment to providing a comprehensive and trustworthy platform for discerning customers.