Benchmarking Food Commercialization and Food Tourism Synergy in Yangyang and SokchoAims to Foster Regional Culinary Culture and Enhance Restaurant Competitiveness

Food service and restaurant industry representatives in Samcheok visited Yangyang County and Sokcho City on Monday, November 9, to explore ways to discover region-specific delicacies and connect them with food tourism.

The benchmarking tour involved 28 participants, including officials from the Samcheok City branch of the Korea Foodservice Industry Association and local restaurant owners.

During the visit, participants explored prominent regional eateries and markets in Sokcho, such as Sokcho Jungang Market—including vendors like Seongsil Jeotgal, Manseok Dakgangjeong, and Jungang Dakgangjeong—to examine case studies on commercializing regional signature foods and revitalizing food tourism through traditional markets. They also visited local restaurants to study the characteristics of regional cuisine, operational know-how, and strategies for service improvement and menu differentiation that can be adapted for restaurants back in Samcheok.

A Samcheok city official stated, "We hope this tour served as a meaningful opportunity for local restaurant owners to gain fresh business insights and explore directions for regional food culture development. Moving forward, we will utilize the best practices learned from this trip to improve services and develop differentiated local foods, thereby boosting restaurant competitiveness and contributing to the advancement of the local food industry and tourism."

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