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Home > Korean Wave News

Dongdaemun Market: Where Tradition Meets Trend in Seoul

KO YONG-CHUL Reporter / Updated : 2024-12-09 18:02:19
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Seoul, South Korea – Dongdaemun Market, a bustling commercial hub in the heart of Seoul, offers visitors a unique blend of history, culture, and fashion. As one of the oldest and largest markets in South Korea, Dongdaemun has evolved over the decades into a vibrant destination for both locals and international tourists.

A Journey Through Time Established in 1905, Dongdaemun Market has witnessed the rapid transformation of Seoul. Its historic buildings and traditional markets stand as a testament to the city's past, while modern shopping malls and high-rise buildings showcase its future. Visitors can wander through the labyrinthine alleys of the market, where generations of merchants have sold their wares.

A Shopper's Paradise

Dongdaemun is a paradise for fashion enthusiasts. From high-end designer brands to affordable street wear, there's something to suit every taste and budget. The market is renowned for its wholesale fashion district, where buyers from around the world come to source the latest trends. Even if you're not a fashion professional, you can find unique pieces at incredibly low prices.

Fabric and Accessories: Explore the numerous stores selling a vast array of fabrics, buttons, zippers, and other sewing supplies.
Ready-to-Wear Clothing: Find the latest styles in women's, men's, and children's clothing, from casual wear to formal attire.
Wholesale Markets: Experience the fast-paced world of wholesale fashion and discover hidden gems.

A Culinary Adventure 

Beyond fashion, Dongdaemun is a food lover's dream. After a long day of shopping, indulge in a variety of Korean street food, such as tteokbokki (spicy rice cakes), kimbap (seaweed rice rolls), and bindaetteok (mung bean pancakes). Numerous restaurants and cafes offer authentic Korean cuisine, as well as international fare.

Cultural Experiences

Dongdaemun is more than just a shopping destination. The Dongdaemun Design Plaza (DDP), a futuristic landmark designed by Zaha Hadid, hosts a range of cultural events, exhibitions, and fashion shows. Visitors can also explore nearby attractions like the Heunginjimun Gate (Sungnyemun), one of the eight gates of Seoul's ancient fortress.

Tips for Visiting Dongdaemun

Best Time to Visit: Weekdays are less crowded than weekends. The night market offers a unique atmosphere.
Bargaining: While prices are generally fixed in modern stores, bargaining is still common in traditional markets.
What to Wear: Comfortable shoes are essential, as you'll be doing a lot of walking.
Currency: Most stores accept credit cards, but it's a good idea to carry some cash for smaller purchases.


Dongdaemun Market offers a truly unforgettable experience for travelers seeking a taste of authentic Korean culture. With its rich history, diverse offerings, and vibrant atmosphere, it's no wonder that Dongdaemun remains one of Seoul's most popular destinations.

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