Seoul, South Korea – Hyundai Motor Group Chairman Jung Euisun has been re-elected for a sixth consecutive term as president of the Korean Archery Association, the company announced on Tuesday. His new term, beginning in January, will extend through 2028.

Jung’s re-election was unanimously approved by a seven-member election committee comprised of sports industry experts. His continued leadership is expected to solidify Korea's position as a global archery powerhouse, particularly in the lead-up to the 2028 Los Angeles Olympics.

Since assuming the role in 2005, Jung has been instrumental in establishing a fair, transparent, and merit-based national team selection system. Under his leadership, the Korean Archery Association has implemented a range of innovative training technologies, including shooting robots, multi-camera outdoor training systems, and personalized grips, all developed in collaboration with Hyundai Motor Group's R&D division. These technological advancements were instrumental in Korea's historic achievement of sweeping all five gold medals at the 2024 Paris Olympics.

"Jung’s unwavering commitment to archery, coupled with his ability to leverage Hyundai Motor Group's resources to enhance athlete performance, has been invaluable," said a spokesperson for the Korean Archery Association. "His re-election is a testament to his successful stewardship of the association and his vision for the future of Korean archery."

Hyundai Motor Group's partnership with the Korean Archery Association spans four decades, dating back to 1985 when Hyundai founder Chung Mong-koo took the helm. This enduring relationship has been characterized by substantial financial support, technological innovation, and a shared commitment to promoting archery both domestically and internationally.

As Hyundai Motor Group continues to expand its global footprint, its support for Korean archery serves as a powerful symbol of the company's commitment to its home country and its people. With Jung Euisun at the helm of the Korean Archery Association, the future of Korean archery appears brighter than ever.

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