Global buyers flock to Ontology AI-based precision analysis and short-form multimodal engine
CEO Bae Sung-hwan: "We will actively support beauty companies' successful global business decision-making"

October 19, 2026 -- Industrial customized AI analytics company NeuEN AI (CEO Bae Sung-hwan) announced on October 19 that it participated in the '2026 K-BEAUTY EXPO KOREA' held at KINTEX and unveiled its global beauty AI platform 'VUSSENS.'

During the exhibition, NeuEN AI's booth drew a continuous stream of visitors, including promising domestic indie brands, global retail conglomerates, OEM/ODM manufacturers, and overseas buyers. Substantial introduction consultations concentrated on the site, driven by massive interest in the 'Ontology-based AI Analysis Technology,' which precisely elucidates the organic correlation between market trends and consumer needs from online unstructured big data.

In particular, visitors' attention was drawn to the demonstration space for 'VUSSENS,' the core solution for targeting the North American market. VUSSENS is a beauty-specific ontology AI platform designed for local North American companies as well as domestic brands seeking global expansion. By comprehensively analyzing local US social and e-commerce data, it tracks marketing performance and purchase conversion while precisely identifying correlations among trends, ingredients, and consumer responses.

Furthermore, it supports ultra-precise 'persona analysis' by race, age, and skin type, and presents 'leading-catching trends' that stay ahead of the market by inferring causal relationships between ingredients and efficacy. It also introduced four core solutions—marketing, trends, products, and categories—alongside a 'multimodal AI engine' that simultaneously analyzes actions, speech (STT), and subtitles (OCR) in short-form videos such as TikTok and Reels, eliciting practical favorable responses from overseas buyers.

'K-Beauty Insight,' showcased alongside, was praised for providing immediate business insights—such as brand diagnosis, capturing surging trends by category, and in-depth consumer review analysis—by structuring the massive amount of data generated daily on social media in real time. The technological prowess verified over a long period with global giants in the fiercely competitive Korean market, such as L'Oréal, APR, Amorepacific, CJ Olive Young, and Cosmax, aligned with the market monitoring demands of multinational corporations seeking entry into Korea and buyers looking to import K-beauty products into their home countries, further reinforcing on-site credibility.

Additionally, at the side event seminar 'RE;VIEW & NEXT 2026,' Nam Yoo-jin, leader of NeuEN AI's Consumer Analysis Team, gave a presentation titled "Can K-Fragrance Be the Next K-Beauty?" Team Leader Nam drew a great response by highlighting the growth potential of K-fragrance as the next-generation global beauty category following skincare, based on changes in local consumer interest and reactions reflected in US social data.

NeuEN AI CEO Bae Sung-hwan stated, "This exhibition was a venue that proved how NeuEN AI's specialized AI technology practically innovates business decision-making in the global K-beauty industry field. Headlined by 'K-Beauty Insight,' which precisely diagnoses the domestic market, and 'VUSSENS,' our global targeting solution, we will continue to expand technical support so that beauty companies can execute successful data-driven strategies."

Meanwhile, building on the momentum of this exhibition's achievements, NeuEN AI plans to accelerate business cooperation with domestic and international partner companies and solidify its standing in the global beauty tech market, including North America.

[ⓒ Global Economic Times. 무단전재-재배포 금지]