Seoul, South Korea – SE-Style's organic cosmetics brand, Snidel Beauty, has unveiled its Spring/Summer 2024 strategic collection, "My Own Muse," on March 2nd. This launch targets customers seeking free and personalized transformations, moving beyond rigid color constraints.

The collection features the "Eye Designer" range, comprising four shades designed for seamless blending, and the "Rouge Couture" line, offering eight hues that melt effortlessly into the skin. Notably, the "Rouge Couture" lip products, a signature item for Snidel Beauty, boast a "Smoothing Oil" formulation that combines various botanical oils. This blend ensures high adherence and vivid natural pigmentation, alongside the moisturizing benefits of plant-based oils, providing excellent coverage for fine lip lines and sustained hydration.

Following the success of its "Spread Love" Valentine's collection in January and February, Snidel Beauty aims to maintain its momentum in the Korean cosmetics market with the "My Own Muse" collection. Since its entry into the Korean market in September 2023, Snidel Beauty has operated through offline stores at Hyundai Duty Free Trade Center and its online platform. However, the brand has now expanded its physical presence to Lotte Duty Free this month.

Snidel Beauty's successful establishment in Korea is highlighted by its achievement of $300,000 in sales within four months of launching at Hyundai Duty Free Trade Center. This success has attracted interest from multiple duty-free shops and fashion platforms, leading to plans for further offline expansion, with at least one more store expected to open this year.