The Korean home shopping landscape is undergoing a rapid transformation, with '7-day delivery' services becoming the new battleground for customer loyalty. As e-commerce giants like Coupang have demonstrated the power of swift delivery, traditional home shopping channels are scrambling to keep pace, leading to an industry-wide 'speed war.'

CJ Logistics has inked a strategic partnership with NS Home Shopping to implement its 'Daily O-NE' delivery service, enabling weekend deliveries. This move, following CJ OnStyle's adoption of the same service, signals a significant shift in the industry, traditionally limited by weekday delivery schedules.

This expansion allows home shopping networks to venture beyond non-delivery items like insurance and travel packages, now offering time-sensitive products such as fresh produce and fashion items. The ability to deliver seven days a week is expected to significantly boost sales and attract a wider customer base.

The impact of Coupang's 'Rocket Delivery' has been undeniable, establishing a clear link between delivery speed and market dominance. Now, with CJ Logistics extending its 'Daily O-NE' service across various sectors, even companies without proprietary logistics networks can compete in this high-stakes game.

This delivery race is also reflected in the rebranding of delivery services, with names becoming increasingly direct and consumer-friendly. Naver, for example, has rebranded its logistics arm to 'Naver Delivery,' offering services like 'Today Delivery' and 'Tomorrow Delivery.' Similarly, SSG.com has adopted 'SSG Weekly Delivery' and 'SSG Dawn Delivery' to provide clear delivery timeframes.

Other players like Gmarket, 11st, and Daiso have also joined the fray, offering weekend and same-day delivery options. Fashion platforms such as Zigzag and Ably are also vying for customers with their own expedited delivery services.

However, this delivery arms race comes with concerns. Industry experts warn of potential cost burdens and the risk of a price war, as companies invest heavily in logistics infrastructure or rely on third-party providers. Despite these challenges, the '7-day delivery' trend is expected to reshape the Korean home shopping industry, with consumer convenience taking center stage.