FILA's 'Echappe' sneakers, which gained immense popularity last year as 'Han So-hee's sneakers,' have once again achieved a sell-out success with the release of their new model, 'Echappe V2.' Officially launched on February 27th, the Echappe V2 sold out in just 10 minutes on FILA Korea's official online store, proving its immense popularity.
What's New with Echappe V2?
Trendy Design: While maintaining the sleek silhouette of the original model, it features an unbalanced shoelace design, adding a sporty and unique charm.
Reflecting Trends: The design reflects the rising trend of sports and athleisure moods this year, following balletcore and gorpcore trends.
Diverse Lineup: In addition to Echappe V2, FILA has relaunched 'Echappe Silvermoon' and introduced various lineups such as 'Echappe Velcro' and 'Echappe Mary Jane,' expanding consumer choices.
FILA to Strengthen Echappe Collection and Target Global Market
Starting with the Echappe V2 re-release on March 6th, FILA plans to officially launch the Echappe collection in March. Furthermore, the company plans to continuously strengthen the Echappe line, including Mary Jane styles targeting the summer season, and accelerate its expansion into global markets, including Asia, in addition to the domestic market.
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