LE SSERAFIM's new song 'HOT' music video has surpassed 10 million views within a day of its release, proving its explosive popularity.

Record-Breaking Popularity

According to their agency Source Music on the 15th, the 'HOT' music video exceeded 10 million YouTube views around 10:28 AM (KST) on the same day. This record was achieved just one day after the release of their fifth mini-album 'HOT' at 1 PM (KST) the previous day.

Harmony of Music and Music Video

The title track 'HOT' is a pop genre song with rock and disco elements, expressing LE SSERAFIM's strong will to burn everything for what they love. The music video perfectly visualizes this message. Through an adventure where the members seek freedom in a chaotic space, they express their burning passion.

Critical Acclaim from Overseas Media

The reaction from overseas media is also enthusiastic. Uproxx, an American entertainment media outlet, praised, "The 'HOT' music video showcases all the elements to emphasize the album's message of love," and added, "Snow, ice, and water can extinguish flames, but LE SSERAFIM's burning love cannot be stopped by anything." Music media Bandwagon commented, "Through unique directing and impressive choreography, the members show themselves moving forward without fear."

Dominating Global Trends

The 'HOT' music video topped YouTube Trending Worldwide and Music Video Trending Worldwide (as of 1 PM on the 15th). It also ranked in the YouTube trending videos in 22 countries/regions, including Canada, the United States, and France, and was listed in the YouTube trending videos (music) in 28 countries/regions, including South Korea.

Anticipation for Active Promotions

LE SSERAFIM plans to continue their active promotions by appearing on various entertainment programs such as 'Yongtaro,' 'Workman,' SBS 'Running Man,' and KBS2 'Gag Concert.' Additionally, they will embark on their first world tour since their debut on July 19th, meeting fans around the world.

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