[GLOBAL ECONOMIC TIMES] The artificial intelligence (AI) PC ecosystem is gradually expanding. Major semiconductor companies are releasing advanced AI PC semiconductors and laptop manufacturers are aiming to recover the PC market by supporting AI PCs equipped with them.
Intel held a media conference at the Conrad Hotel in Yeouido, Seoul on the 28th and announced that it will launch the 'Intel Core Ultra 200S (codename Arrow Lake-S)' AI desktop processor and the 'Intel Core Ultra 200V (Luna Lake)' series for laptops in Korea. revealed. The strategy is to lead the spread of AI PCs by expanding the AI PC portfolio from laptops to desktops.
At the meeting, new laptops from major manufacturers equipped with Luna Lake, including Samsung Electronics' Galaxy Book 5 Pro 360, LG Electronics, HP, Lenovo, Asus, Acer, and Dell, were introduced.
AI PCs are equipped with a central processing unit (CPU), graphics processing unit (GPU), and neural network processing unit (NPU), allowing AI functions to be implemented within the device itself. What makes AI PCs different is the NPU. It efficiently processes complex mathematical calculations required for AI work. Not only Intel but also competitors AMD and Qualcomm's AI PC processors have built-in NPUs.
Jack Huang, Intel Sales Director, explained that the company's latest AI PC processor provides excellent computing performance while significantly reducing power consumption. “We have developed more than 300 AI capabilities in collaboration with more than 100 independent software vendors (ISVs),” he said. As there are limits to expanding the AI PC ecosystem through processor supply alone, efforts are being made to secure functions optimized for AI PCs. Director Hwang introduced the case of ‘Omnibridge’, a solution that enables real-time conversation between American sign language users and English users by using AI to interpret sign language and voice into tex
Intel demonstrated functions such as an AI chatbot providing answers based on documents in an AI PC without an Internet connection and AI summarizing meeting minutes.
Market research firm IDC predicts that the proportion of AI PCs among total PC shipments will increase to about 60% in 2027. The fact that general consumers are unable to feel the differences of AI PCs due to a lack of software for AI PCs is considered a challenge for popularization.
Jitesh Ubrani, IDC research manager, said in a report last September, “Although AI has emerged as a hot topic recently, it has not yet become a motivation for purchasing PCs,” and “Companies are aware of the importance of AI, but are unable to find immediate use cases. “We are choosing AI PCs as a means of preparing for the future,” he said.
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