Seoul, South Korea – A unique trend has emerged among South Korea's younger generation, combining ancient divination practices with modern technology. Fortune-telling keychains, particularly popular among Gen Z, are becoming a fashion statement while providing a sense of comfort and guidance in uncertain times.
One of the most sought-after products is the "Tag Me Lucky Keychain" by No Plastic Sunday. Launched in May, this keychain allows users to tap their smartphones to reveal their daily fortune, complete with lucky colors, numbers, and foods. The product has sold over 60,000 units in just six months, making it the company's best-selling item.
"I carry it in my bag and check my fortune every day," said Kim Jae-eun, a 25-year-old who received the keychain as a birthday gift. "It's become a part of my daily routine."
This growing interest in fortune-telling among young people is not a recent phenomenon. Over the past few years, there has been a noticeable increase in the number of young people visiting fortune-tellers and tarot card readers. Kim Mo, a 45-year-old fortune-teller in Mapo-gu, Seoul, shared that about 70% of his clients are in their 20s.
"I had three university students visit me just yesterday," Kim said. "It's become quite common to see young people seeking advice on their future."
The rise of mobile technology has further fueled this trend. Apps like "Posteller" and "Jeomsin" have seen a significant increase in users, allowing people to access fortune-telling services anytime, anywhere. According to mobile index data, the monthly active users of Posteller increased from 460,000 in May to 580,000 in September.
Social media platforms have also played a role in popularizing fortune-telling among young people. YouTube channels dedicated to tarot readings and astrology have amassed millions of subscribers. Lee Yoon, a 26-year-old, said, "I don't believe everything, but it's fun and sometimes comforting to watch these videos."
Im Myung-ho, a psychology professor at Dankook University, attributes this trend to the increasing anxiety and uncertainty experienced by young people. "Fortune-telling, keychains, and other similar objects provide a sense of comfort and control in an unpredictable world," he said. "However, it's important to maintain a balance and avoid becoming overly dependent on these practices."
As the demand for fortune-telling services continues to grow, it is clear that divination has evolved into a cultural phenomenon that resonates with the younger generation. While some may view it as a harmless pastime, others see it as a reflection of the challenges faced by young people in today's society.
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