Seoul, South Korea – Despite a surge in AI-powered personal computers (PCs) in 2024, these devices have yet to fully capture the market. However, major manufacturers continue to integrate AI features into their latest laptops.

LG Electronics is set to unveil its 2025 Gram laptop lineup at CES 2025 on January 7th, which will also be available in the domestic market. Samsung Electronics, on the other hand, has already launched its Galaxy Book5 Pro on January 2nd. Both models are equipped with Intel's Core Ultra processor series 2, optimized for AI.

LG's Gram AI: A New Challenger

LG's Gram introduces "Gram AI," a suite of AI-powered features that directly competes with Samsung's Galaxy AI. The service offers both "on-device" AI processing and "multi-AI" options, allowing users to choose between using the device's own AI algorithms or cloud-based services.

Gram Chat On-Device: Leveraging LG AI Research's Exaone model, this feature includes a "time travel" function that recovers accidentally deleted data.
Gram Chat Cloud: Based on OpenAI's GPT-4o, this provides context-aware conversational AI and AI assistant features. LG is offering a year of free GPT-4o access to Gram 2025 purchasers.
Samsung's Galaxy Book5 Pro: Enhancing Productivity

Samsung's Galaxy Book5 Pro features "AI Select," a tool that allows users to quickly search for images and text on the screen. The "Photo Remaster" feature enhances old photos and upscales low-resolution images. Both LG and Samsung's latest laptops with Intel's Luna Lake chip will support Microsoft's Copilot+ through future updates.

Challenges and Future Outlook

While manufacturers have been aggressively pushing AI-powered PCs, consumer adoption has been slower than expected. Some analysts attribute this to the lack of compelling reasons for users to upgrade their existing devices. Additionally, the delayed integration of Microsoft's Copilot+ feature into Intel and AMD-based laptops has hindered the wider adoption of AI in PCs.

Despite these challenges, industry experts remain optimistic about the future of AI-powered PCs. As AI applications become more pervasive in everyday life, from chatbots to image and video editing, consumers are expected to show greater interest in AI-enabled devices.

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