[Global Economic Times] Starting next month, the prices of imported beers handled by OB Beer, including Budweiser, will rise by an average of 8%.

According to the industry on the 21st, OB Beer is raising the prices of six imported beers, including Budweiser, Hoegaarden, Stella, Suntory, Goose Island, and Elfa, sold at convenience stores and large supermarkets.

Specifically, Budweiser cans 330·500·740ml and Budweiser Zero cans 500ml, Hoegaarden cans 330·500ml and Hoegaarden Rosé·Apple·Zero cans 500ml, Stella cans 330·500·740ml, Suntory cans 500ml, The prices of products such as Goose Island IPA·312 cans 473ml and Elpa cans 500ml will be increased by an average of 8%.

Accordingly, the price of 500ml cans of Budweiser, Hoegaarden, Stella, Suntory, and Goose Island will rise by 400 won from 4,500 won to 4,900 won.

The price of 330ml cans of Hoegaarden, Stella, and Budweiser will increase by 200 won from 3,500 won to 3,700 won.

The price of 740ml cans of Budweiser and Stella will increase by 400 won from 5,000 won to 5,400 won.

In addition, the convenience store industry was notified that the price of Cass Can 740ml, a limited edition product originally produced overseas, would be increased from 4,100 won to 4,500 won, but OB Beer explained that it has no plans to increase the price.

An official from OB Beer said, “We plan to hold various events, such as bundle discounts, when convenience stores and marts sell imported and global beers.”

An industry official said, "As imported alcoholic beverages have rapidly diversified in recent years, the quantitative growth of the imported beer market has stagnated." He added, "The burden on the imported alcoholic beverage industry is increasing due to the rise in overall costs, including raw materials and logistics, and the high exchange rate. “I can see it,” he explained.

In October of last year, OB Beer raised the factory prices of major beer products such as Cass and Hanmac by an average of 6.9% due to the increase in raw material prices and a surge in international oil prices. However, the price of 500ml Cass cans was maintained.

[Copyright (c) Global Economic Times. All Rights Reserved.]