Seoul, South Korea – LotteON, a popular online shopping platform in South Korea, is expanding its luxury vertical, "On and the Luxury," to include gourmet food and home decor items. The platform will now offer a curated selection of high-end products, particularly from Italy and France, that are difficult to find elsewhere in the domestic market.

Among the new offerings are "Frantoio Gallantino Olive Oil," a premium olive oil produced in Italy using cold-pressed, low-acidity olives. This limited-edition oil, with only 5,000 bottles produced annually, is individually numbered and shipped directly from Italy to customers.

For those seeking culinary indulgence, LotteON is also introducing "Marie-Anne Cantin Butter," a renowned French artisanal butter. Customers can choose between salted, unsalted, or a crunchy salted butter with sea salt from the Île de Noirmoutier. To celebrate the launch, a set of three butters is being offered at a 25% discount.

In addition to gourmet food, LotteON is venturing into the realm of home decor, featuring premium lighting brands such as Artemide and Louis Poulsen. The "Artemide Nesino Table Lamp," known for its unique mushroom-like design, is particularly popular as a wedding gift.

LotteON launched its luxury showroom in September, partnering with authorized Italian boutiques to offer a curated selection of luxury goods. The platform has seen a 15% increase in its luxury category sales in the past month.

"We aim to make LotteON synonymous with luxury shopping," said a LotteON spokesperson. "By introducing premium food and home decor items, we hope to provide customers with unique and thoughtful gift options for the holiday season."

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