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CES 2026, the world's largest consumer electronics and IT exhibition, has officially opened in Las Vegas. While AI remains the core of technology, this year's focus has shifted toward "Physical AI," where artificial intelligence meets robotics and autonomous driving. Amidst this transition, the rivalry between South Korea's tech giants, Samsung Electronics and LG Electronics, is reaching a fever pitch.
A major highlight is the CES debut of Samsung’s DX Division Head Roh Tae-moon and LG Electronics’ new CEO Lyu Jae-cheol. Samsung took a strategic lead by hosting its "The First Look" event a day early at a separate venue, while LG responded by advancing the unveiling of its new TV lineup. Beyond their traditional dominance in TVs and home appliances, both companies are showcasing cutting-edge AI integration in future growth engines such as robotics and automotive components.
In the semiconductor sector, Nvidia’s Jensen Huang and AMD’s Lisa Su are locked in a fierce marketing battle over the AI accelerator market. Meanwhile, Chinese companies are making a significant impact with over 900 participants. Geely’s premium EV brand 'Zeekr' and Unitree’s humanoid robots are demonstrating China's growing technological prowess.
Furthermore, CES 2026 serves as a platform for the "Resurgence of American Manufacturing." High-ranking U.S. officials and industry leaders are gathering to discuss AI-driven industrial innovation. The event is further energized by the presence of global stars like Joseph Gordon-Levitt and Serena Williams, as well as celebrity chefs exploring the intersection of AI and culinary arts. CES 2026 is proving to be a massive testing ground for how technology reshapes both human lifestyles and global industries.
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