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Home > APEC 2025 KOREA GUIDE

A Toast to Tradition: Soju, Makgeolli, and Respect for the Elderly

Global Economic Times Reporter / Updated : 2025-07-28 09:53:27
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As a new business owner in the food industry, I've had the opportunity to learn a lot about Korean drinking culture. One fascinating aspect is the significance attached to the color of soju bottle caps. Traditionally, red caps indicate a higher alcohol content of around 24 degrees, while green caps signify a milder 16 degrees. This knowledge has been invaluable as I've navigated the world of liquor wholesale and customer preferences.

Given that South Koreans often enjoy an alcoholic beverage with their meals, I've decided to offer soju and makgeolli at my restaurant, "Cherry Garden." To show our appreciation for the older generation who built this country, we will be offering one free bottle of soju and makgeolli to customers aged 65 and over. While we'll be charging 4,000 won for subsequent bottles to cover our costs, this small gesture is a way of saying thank you to those who have come before us.

Makgeolli, a traditional Korean rice wine, is particularly popular among health-conscious consumers due to its perceived health benefits. It's important to recognize, however, that alcohol should be consumed in moderation.

In conclusion, understanding the nuances of Korean drinking culture, such as the significance of soju cap colors, can enhance the dining experience for customers. By offering competitive prices and showing appreciation for our elders, we hope to create a welcoming and hospitable environment at Cherry Garden.

source : Global Economic Times(https://www.globaleconomictimes.kr)

[Copyright (c) Global Economic Times. All Rights Reserved.]

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