CHEONGJU, South Korea — The Chungbuk Cultural Foundation has announced its upcoming dual event, the 2026 Art Bridge Forum and the Art Bridge Appreciation Festival, scheduled for November 26 at the Jikji Hall of Cheongju Enford Hotel.

Designed to foster long-term partnerships between the corporate sector and the local art community, the event highlights the evolving role of mecenat—shifting corporate support from traditional, one-off charity contributions into strategic, sustainable models of mutual growth.

Fostering Collaboration and ESG Integration

The afternoon begins at 1:30 PM with the Art Bridge Forum. The core agenda centers on how arts and business can mutually benefit one another while strengthening local cultural self-reliance.

Keynote Address: Song Seung-hwan, Artistic General Director of PMC Production, will deliver a keynote speech titled "Culture is Competitiveness," exploring the economic and social ripple effects of cultural initiatives.
Strategic Insights: Jung Sam-chul, an honorary research fellow at the Chungbuk Research Institute, will discuss strategies for expanding regional mecenat by linking cultural sponsorships with corporate ESG (Environmental, Social, and Governance) management frameworks.
Case Studies: Ko Young-chul, CEO of Team KIAF, will present practical collaboration models and examine the real-world demands of local artists seeking corporate partnerships.

Celebrating Contributors at the Appreciation Festival

Following the forum at 5:00 PM, the Appreciation Festival will honor the organizations and corporations that have driven regional cultural advancement over the past year.

The evening program includes recognition ceremonies featuring appreciation plaques for key sponsors, presentations on future regional arts visions, and live cultural performances showcasing how corporate backing successfully translates into artistic achievement. Networking sessions will also provide a platform for businesses and local art troupes to build lasting partnerships.

"Mecenat is more than corporate social responsibility; it is a sustainable partnership that builds our regional cultural ecosystem together," said Kim Kyung-sik, CEO of the Chungbuk Cultural Foundation. "We hope this gathering will turn corporate interest into tangible, long-term collaboration."

For further information or event inquiries, contact the External Cooperation Team of the Chungbuk Cultural Foundation at +82-43-299-9232~3.

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