Seoul, South Korea – Kia has announced the completion of a major renovation of its 'Kia Unplugged Ground' in Seongsu-dong, Seoul, aiming to provide an enhanced experience for customers with its expanding electric vehicle (EV) lineup. Originally opened in 2021 to coincide with the launch of the Kia EV6, the space has been transformed into a comprehensive cultural hub showcasing Kia's commitment to electric mobility.
The renovation, timed with the release of new EV models like the Kia EV4, focuses on creating a more open and engaging environment. Key changes include:
Expanded Exhibition Space: The removal of interior walls has significantly increased the openness of the exhibition area.
Full EV Lineup Display: Visitors can now explore Kia's complete range of dedicated EVs, including the EV3, EV4, EV6, and EV9, all in one location.
In addition to the physical upgrades, Kia is introducing the 'Kia Discovery Day' program to offer unique brand experiences. The inaugural event, 'Team Kia Party,' will take place on March 22nd, the opening day of the 2025 professional baseball league season. This event will allow Kia Tigers fans to watch the opening game together and will include biased relay, F&B catering, and a lucky draw. Applications for the event are open on the Kia website until March 18th.
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