Global Economic Times

Paraguay to Participate in São Paulo International Tourism Fair, Accelerating Efforts to Tap into the Latin American Market: KO YONG-CHUL Reporter / Updated : 2025-04-14 16:54:26

The National Tourism Secretariat of Paraguay (Senatur) will participate in the international tourism fair 'WTM Latin America (World Travel Market Latin America),' held in São Paulo, Brazil, from April 14th to 16th, 2025, showcasing a diverse range of tourism products.

Paraguay will have its own dedicated booth at this fair, and through WTM Latin America, considered the most important B2B event in the Latin American travel and tourism sector, it plans to actively promote its major tourist attractions.

The trade delegation will include Andrés Ortiz, Director General of Tourism Products at the National Tourism Secretariat, along with officials from the tourism board and key figures from Paraguay's private tourism sector.

WTM Latin America is widely recognized for providing business opportunities, attracting investment, and offering direct connections with key industry players and verified buyers, including travel agencies, tour operators, hotel industry representatives, airlines, and technology companies. Participants can identify the latest market trends, discover innovative products, strengthen networking, and gain crucial opportunities beneficial for business development.

WTM is one of the most important fairs for destinations looking to promote themselves on the international stage. Paraguay has consistently participated in this fair for the past 30 years, solidifying its image as an emerging tourist destination in the international market.

At this year's fair, Paraguay, under the leadership of the National Tourism Secretariat, will showcase its main tourist attractions and reaffirm its commitment to entering the global tourism market. This participation is expected to serve as a strategic stepping stone to promote Paraguay's charm worldwide and strengthen cooperative relationships with key players in the international tourism sector.

Overview of WTM Latin America (World Travel Market Latin America)

WTM Latin America is the largest travel and tourism industry fair in Latin America, held annually in São Paulo, Brazil. Tourism professionals from around the world, including travel agencies, tourism boards, hotels, airlines, and technology companies, gather to engage in business networking, build partnerships, and share the latest industry trends.

Key Features:

B2B Focus: Emphasizes creating practical business opportunities between buyers and suppliers.
Wide Participation: Attracts companies and organizations representing various sectors of the travel industry.
Networking Opportunities: Provides diverse programs for exchanging and collaborating with industry experts.
Industry Trend Sharing: Shares the latest market trends and information through conferences and seminars.
Regional Importance: Serves as a crucial platform for entering the Latin American market.
Paraguay's participation in this year's WTM Latin America is anticipated to be a significant opportunity to develop new tourism products and expand into overseas markets through meetings with potential business partners. Furthermore, it is expected to positively impact increasing tourism revenue and enhancing the country's image by internationally showcasing Paraguay's cultural and natural attractions.