Kyobo Life Insurance has been awarded the Winner Award in the large enterprise category of the Digital Advertising and Campaign division at the 2024 AND Awards for its web drama, 'Neighbors in a Narrow Space,' the company announced on the 5th. This achievement marks Kyobo Life Insurance's second consecutive win, following their 2023 award for the short film 'Family Photo, If There's No Insurance.'
The AND Awards, organized by the Korea Digital Enterprise Association and supported by prominent government bodies, celebrate entities that have significantly contributed to the advancement of the digital media sector, including digital advertising and web content.
'Neighbors in a Narrow Space' offers a contemporary take on the spirit of mutual aid, depicting the lives of young, single-person households residing in the same villa. The cast, featuring actors Lee Joo-seung, Kim Ye-won, Kim Kyu-nam, and model Jung Hyuk, portrays everyday acts of kindness, such as pet-sitting, repairing household items, and sharing meals, thereby highlighting the importance of community and neighborly love.
A representative from Kyobo Life Insurance commented, "The web drama 'Neighbors in a Narrow Space' has garnered significant attention, quickly amassing over 2.18 million views. We are committed to continuing our efforts to foster the understanding that life insurance embodies 'stories of people's love' through the creation of diverse and engaging content."
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