TAIPEI — Chungnam Province recently wrapped up a high-profile promotional campaign at the 2026 Taipei International Travel Fair (ITF), highlighting its scenic destinations and upcoming mega-events to international travelers.

Running from November 6 to 9 at the Taipei Nangang Exhibition Center, the four-day event provided Chungnam with a strategic platform to showcase its rich cultural heritage, local culinary specialties, and immersive travel programs.

As Taiwan's largest and most influential tourism expo—which drew over 1,600 booths from 123 countries and an estimated 370,000 visitors last year—the ITF served as an ideal gateway for regional tourism boards. This year, the Korea Pavilion operated under the theme "Enjoy K-LOCAL" through the Korea Tourism Organization’s Taipei office, featuring promotional booths from roughly 30 domestic bodies, including Chungnam, Jeju, Busan, and Incheon.

Chungnam officials placed special emphasis on four major international events slated for next year: the Nonsan World Strawberry Industry Expo, the Island Biennale, Catholic World Youth Day, and the Chungcheong Summer World University Games. By pairing these upcoming milestones with adjacent regional attractions, the province successfully sparked significant interest among Taiwanese festival-goers and travel enthusiasts.

Beyond consumer engagement, the provincial delegation held business-to-business discussions with local Taiwanese travel agencies and industry stakeholders. These talks focused on tailoring custom tourism packages for Chungnam and building long-term cooperative channels to boost inbound travel from Taiwan and the broader Greater China market.

"This exhibition was a vital stepping stone to elevate Chungnam's global tourism profile and introduce our landmark events for next year to international visitors," a representative from Chungnam Province noted. "Moving forward, we will actively expand our overseas marketing and deepen partnerships with local tourism networks to welcome even more travelers from Taiwan."

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