(C) Convergence Now
As Google’s latest AI innovations, "Gemini 3" and "NanoBanana," gained explosive popularity over the past year, demand for the Google Cloud Platform (GCP)—the backbone of these services—is expected to surge. In response, Cloud Managed Service Providers (MSPs) are restructuring their organizations and ramping up sales efforts to capitalize on this growing market.
Rising Demand Driven by Generative Media According to industry sources on the 23rd, as Google commercializes its generative media models (image and video) through cloud-based services, a significant wave of corporate demand for marketing and content automation is flowing into GCP.
Domestic MSPs in Korea are pivoting their strategies to meet this influx. Bespin Global, a major Google partner, recently underwent a massive AI-centric reorganization. The company established "Google BC" (Business Center), a specialized unit dedicated to maximizing technical expertise in GCP and responding to the rising demand for Gemini Enterprise services. Led by Executive Vice President Jun-yong Park, Google BC aims to aggressively expand its market share.
"With Google preparing new products and services through various acquisitions and the advancement of Gemini Enterprise, the demand for specialized MSPs has heightened," said a representative from Bespin Global. "Our GCP project volume is consistently increasing."
Competitive Edge in the AI Era ITCEN CLOIT is also preparing to recruit tech-based sales professionals and consultants. A company official noted, "Google is receiving high praise for the performance of Gemini 3 and NanoBanana. While AWS is sometimes perceived as a latecomer in the AI race, and Microsoft’s partnership with OpenAI shows signs of friction, GCP is emerging as a top-tier alternative."
Industry analysts predict that since GCP integrates seamlessly with Google’s diverse AI ecosystem, its global market share is poised for growth.
According to market research firm Omdia, as of Q3 last year, the global cloud infrastructure market shares were held by AWS (32%), Microsoft (22%), and GCP (11%). Although AWS remains the dominant leader, the "AI effect" is expected to narrow the gap.
"While GCP’s current market share in Korea is smaller than the global average, interest in Google AI services like Gemini and NanoBanana is growing faster here than in many other regions," an industry insider commented. "This interest is naturally transitioning into GCP adoption."
Bright Outlook for the MSP Market The vitalization of the AI market is acting as a catalyst for the global MSP sector. According to Market Growth Reports, the global MSP service market, valued at approximately $36.52 million in 2025, is projected to grow to $39.18 million this year and reach $79.12 million by 2035, representing a compound annual growth rate (CAGR) of 7.28%.
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