[GLOBAL ECONOMIC TIMES] The Pinkfong Company has set a new milestone in the YouTube market with ‘another first’.
Family entertainment company The Pink Pong Company (CEO Kim Min-seok) announced on the 24th that it has achieved a total of 71 YouTube buttons (Creator Awards) within 10 years of entering YouTube.
The Pinkfong Company's achievement of 71 YouTube buttons is the first and highest record in Korea. For each button category, there is one 50 million award (50 million subscribers) called a ruby button, seven diamond buttons (10 million subscribers), and a gold button (100 million subscribers). There are 23 silver buttons (10,000 subscribers) and 40 silver buttons (100,000 subscribers). Starting with the 71st YouTube Button Award, the cumulative number of views on The Pink Pong Company's entire channel exceeded 120 billion views, which means that according to the United Nations Population Fund (UNFPA), approximately 8 billion people around the world use The Pink Pong Company's YouTube content. I saw it 15 times.
The Pinkfong Company's new record is noteworthy in that it was achieved with a diverse lineup of IP (intellectual property rights). Along with the Pinkfong English channel, which won the Ruby Button for the first time in the domestic content industry, ▲Pinkfong Korean ▲Pinkfong Spanish ▲Bebepin English ▲Baby Shark English ▲Hogi English ▲Bebepin Spanish channels won diamond buttons in that order, proving their IP power. Of course, it has proven its status as the No. 1 K content leader. In particular, ahead of the 10th anniversary of Baby Shark's birth next year, three of the seven diamond buttons (Baby Shark English, Hogi English, and Bebepin Spanish channels) are all more meaningful as they were all achieved this year.
It is also noteworthy that The Pink Pong Company's various language channels are growing rapidly across the globe, including Europe, Asia, and Latin America. Based on the number of views compared to the same period last year (YoY), the number of views increased in the following order: ▲French 1299% ▲German 1005% ▲Portuguese 630% ▲Indonesian 405% ▲Italian 380% ▲Hindi channel 360%, leading to an explosive increase in views. The Pinkfong Company analyzed that its localization strategy of quickly launching new language channels with high growth potential also contributed to the spread of next-generation IPs such as Bebepin, Shilluk, Moonshark, and Red Rex.
After first entering the YouTube market in 2014, The Pinkfong Company announced the start of a global syndrome by reaching the top spot on YouTube views worldwide with the ‘Pinkfong Baby Shark Dance’ video in 2020. The video surpassed 10 billion views on a single video for the first and only time in global YouTube history in 2022, and in June, The Pink Pong Company wrote a new history by surpassing 100 billion cumulative views on YouTube. there is. It is currently showing remarkable growth, with an average daily view count of 130 million.
Kim Min-seok, CEO of The Pink Pong Company, said, “Four months after reaching 100 billion cumulative views on YouTube, we once again set the first record of 71 YouTube buttons, proving The Pink Pong Company’s unrivaled IP influence.” “We will continue to present differentiated content unique to The Pink Pong Company and establish ourselves as a global family entertainment company by leading the global content market on various platforms beyond YouTube,” he said.
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