BUSAN — Busan has once again captured international spotlight in Southeast Asia's travel sector. The city announced on [Date] that it has been selected as the 'Best Culinary Destination' at the 2026 TripZilla Excellence Awards, hosted by the region’s premier digital travel media platform, TripZilla.

This latest honor follows Busan’s win as the 'Best City Destination' in 2025, marking the city's impressive second consecutive year of recognition by the prestigious awards.

A Celebration of Coastal Flavors and Local Heritage

TripZilla, a leading digital travel media network reaching over 20 million monthly users across Singapore, Malaysia, the Philippines, Indonesia, and beyond, singled out Busan for its rich culinary landscape deeply rooted in local culture and coastal identity.

As the sole winner in the culinary category this year, Busan was lauded for offering a diverse array of iconic local delicacies. The media outlet highlighted the city's ultra-fresh seafood markets alongside signature regional comfort foods such as Dwaeji-gukbap (pork soup with rice), Milmyeon (wheat noodles), and Seed Hotteok (sweet stuffed pancakes), showcasing how food becomes an integral part of the travel experience in Busan.

Strengthening Global Competitiveness in Tourism

Securing back-to-back accolades in distinct categories—urban tourism in 2025 and culinary tourism in 2026—underscores Busan’s expanding versatility and growing appeal as a world-class travel hub.

With the award announcement and promotional content being actively distributed across TripZilla’s official website and major social media channels, Busan anticipates a significant surge in awareness and interest among travelers throughout Southeast Asian markets.

Busan Mayor Jeon Jae-soo expressed great enthusiasm over the achievement:

"Receiving consecutive top honors in both urban and culinary tourism is a meaningful testament to Busan’s globally recognized charm. Moving forward, we will continue to weave our unique local flavors and world-class fine dining into our broader tourism initiatives, allowing visitors to fully immerse themselves in the taste and style of Busan while elevating our status as a premier global culinary destination."

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