Seoul, South Korea – The South Korean capital's luxury apartment market has experienced a dramatic surge, with over half of all apartment transactions in 2023 exceeding 900 million won (approximately US$675,000), according to data from the Ministry of Land, Infrastructure and Transport.

This marks the first time since the government began tracking real estate transactions in 2006 that such a high proportion of deals have been for properties valued at over 900 million won. The trend can be attributed to a combination of soaring apartment prices and a growing preference among buyers for a single, high-quality property.

In recent years, South Korea has seen a steady increase in its housing prices, driven in part by low interest rates and a limited supply of new homes. As prices have climbed, so too has the demand for luxury apartments, especially in prime locations like Gangnam and Yongsan. The "one good house" phenomenon, where buyers prioritize quality over quantity, has further fueled the demand for high-end properties.

The government has implemented various policies to address the rising housing costs, including the introduction of special low-interest mortgage loans for properties priced below 900 million won. However, these measures have had limited impact on the overall trend towards luxury apartment purchases.

In addition to the overall increase in high-priced transactions, there has been a noticeable uptick in the number of ultra-luxury apartment deals. Properties valued at over 50 billion won (approximately US$37.5 million) have become increasingly common, with a significant number of such transactions reported in 2023.

As Seoul's housing market continues to evolve, it remains to be seen whether the current trend towards luxury apartments will persist. However, given the ongoing demand for high-quality properties and the limited supply of new housing, it is likely that the city's luxury apartment market will remain robust in the coming years.

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