Bangkok, Thailand – Nissan Motor Co. is set to cut around 1,000 jobs in Thailand as part of a global restructuring plan, according to two anonymous sources familiar with the matter, as reported by Reuters.
The Japanese automaker plans to partially halt production at one of its two assembly plants in Thailand and consolidate operations into the remaining plant by September 2025. While a Nissan spokesperson avoided commenting on job cuts, they confirmed that the partial integration of the plants is underway to upgrade facilities and that no plant closures are planned.
Nissan has been grappling with declining sales and has announced plans to cut 9,000 jobs globally. In the United States, the company is offering early retirement to around 6% of its workforce by the end of the year.
Both of Nissan's Thai plants are located in the Samut Prakan province outside of Bangkok, with the first plant having a maximum production capacity of approximately 220,000 units and the second plant capable of producing 150,000 units annually. Thailand has been a key production hub for Nissan in Southeast Asia. However, Nissan's sales in Thailand have plummeted by 30% in the fiscal year ended March, reaching only around 14,000 units.
While Japanese automakers like Toyota and Honda have long dominated the Thai market, Chinese companies such as BYD and Shanghai Auto have been aggressively expanding their presence in the electric vehicle market, impacting Nissan's market share.
The two Thai plants export models like the Kicks SUV to other Southeast Asian countries, while the Terra is exported to the Middle East and Africa.
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