SANTIAGO – Artificial intelligence (AI) is emerging as a tool with the potential to revolutionize the productivity of small and medium-sized enterprises (SMEs), a cornerstone of the Chilean economy. Recent reports and expert opinions suggest that AI, particularly Generative AI (GenAI), is a key driver for bridging the digital divide among SMEs and promoting national economic growth.
In the Chilean economy, SMEs play a pivotal role, accounting for 98% of all businesses and employing 65% of the workforce. While they have accelerated their digital transformation since the pandemic, they still face a significant digital gap in repetitive and time-consuming tasks like inventory management, price analysis, and sales forecasting. This is where Generative AI offers a solution.
According to a joint study by CENIA and SOFOFA Capital Humano, about 44% of tasks performed by Chilean SMEs are classified as 'accelerable tasks' that could have their time halved through the use of AI. For example, a bakery could significantly shorten the time it takes to analyze supplier orders, and a hardware store could drastically reduce the time spent organizing product specifications. This not only cuts down on working hours but also allows entrepreneurs and employees to focus on creative and strategic tasks that generate the core value of their businesses.
Notably, common professions in SMEs, such as salespeople, accounting assistants, and designers, were found to have a high proportion of AI-accelerable tasks, ranging from 61% to as high as 72%. Tasks like customer relationship management, market analysis, sales report generation, and customer service can be optimized through AI. Because these technologies are accessible without coding or complex technical knowledge, even a local shop can easily set up an AI-powered customer service chatbot.
Economic Impact and Challenges
The potential economic value of Generative AI is substantial. If AI were immediately applied to all jobs and tasks, its economic value is estimated to be 12% of Chile’s gross domestic product (GDP). This suggests that AI can go beyond technological innovation to democratize national productivity and become a new engine for growth.
However, for the technology's potential to become a reality, there are many hurdles to overcome. Just as past technologies like electricity, computers, and smartphones led to productivity gains, AI will only demonstrate its true value when widespread adoption and practical interaction occur. A recent 2025 study by Entel found that while 70% of Chilean SMEs are already using AI, their biggest challenge cited was 'training and capacity building.'
To solve these issues, collaboration between the public and private sectors is crucial. Programs like 'Hazlo con IA' have been launched in Chile to provide free training on the use of Generative AI, tailored to the reality of SMEs. This program guides SMEs to start with tasks where AI adoption is relatively simple and can yield immediate results.
Enhancing Human Capabilities for the Future
The AI era demands an enhancement of unique human capabilities like judgment, creativity, empathy, and leadership. Now is the time to consider how to collaborate with AI to create greater value instead of wasting time on tasks that technology can replace. The question is no longer 'What will technology take away?' but 'What new skills will be needed through interaction with AI?'
The adoption of AI will not only boost the productivity of SMEs but also increase job satisfaction for workers and ultimately make Chile a more competitive nation. SMEs at the forefront of this technological shift will lead the new rhythm of Chile's future economy.
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