(C) PR Newswire

SEOUL — Nongshim announced today that its global advertising campaign for "Shin Ramyun," featuring the K-pop sensation aespa, has surpassed 130 million cumulative views on YouTube within just one month of its release. This marks the highest performance in the history of Shin Ramyun advertisements.

The campaign's success is attributed to its departure from traditional food commercial formats, instead adopting a high-energy "music video" style that maximizes aespa's trendy appeal. The background track, a remake of the Spice Girls' 1997 hit "Spice Up Your Life," has captivated audiences with its addictive melody. Furthermore, the "Shin Ramyun Dance," which creatively incorporates motions of opening a noodle pack and pouring water into choreography, has become a viral sensation across social media platforms.

To capitalize on this momentum, Nongshim launched the "Shin Ramyun aespa Special Package" in China last November, followed by rollouts in South Korea, Australia, and other global markets. These limited-edition packs include exclusive photo cards and handwritten messages from the members, significantly driving consumer engagement and sales.

"This milestone demonstrates that Shin Ramyun has evolved beyond a food product to become a cultural icon in the global market," a Nongshim official stated. "We will continue to strengthen our brand image as a representative of K-Food alongside aespa."

As Shin Ramyun approaches its 40th anniversary next year, Nongshim plans to intensify its "Glocal" (Global + Local) marketing strategies. Building on the success of spin-offs like "Shin Ramyun Tomba" and "Shin Ramyun Gold," the company aims to expand its brand presence to consumers in over 100 countries, further diversifying the flavor profiles of the world’s favorite Korean instant noodles.

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