Seoul, South Korea – As South Korea's domestic market continues to face challenges, the food and franchise industry is taking proactive measures to entice consumers. According to industry sources on January 29, food and beverage manufacturers are reintroducing popular products from the past to reignite consumer interest.

Seoul Milk Cooperative has re-launched its beloved Minos Banana Milk after a 12-year hiatus. The product, which gained immense popularity since its 1993 debut, has seen consistent requests for its return.

Meanwhile, Nongshim has brought back its classic Nongshim Ramen, known for its iconic slogan, "Hyungnim meonjeo, au meonjeo" (Older brother first, younger brother next).

Orion, a popular snack company, has reintroduced its limited edition "Strawberry Songi," a twist on the beloved "Choco Songi" snack. The new version features a strawberry-flavored chocolate and yogurt coating.

Riding the wave of the "healthy pleasure" trend, food companies are also focusing on reducing sugar content in their products. SPC Samlip has launched a low-sugar red bean bun, while Orion has introduced a sugar-free version of its popular Maigumi jelly. Binggrae has also joined the trend with its sugar-free Juicy Cool in plum and pineapple flavors.

To cater to the growing single-person households, franchise companies are introducing smaller, more affordable options. Kyochon Chicken has launched its "Single Series," offering individual-sized portions of its popular chicken flavors. BHC has also introduced a "Honchi Set," featuring half-portions of its signature chicken flavors, paired with popular side dishes like cheese balls and a cola.

These strategic moves by food and franchise companies aim to revitalize the domestic market and capture the attention of consumers seeking both nostalgic flavors and healthier options.

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