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Home > Korean Wave News

Grammys Signal Overhaul of 'Asian Pop' Category Following BTS Boycott 

Min Gyu Mi Reporter / Updated : 2026-08-17 05:51:11
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LOS ANGELES — The Recording Academy has signaled a potential restructuring of its newly established "Best Asian Pop Music Performance" category, just two months after its announcement, following a high-profile boycott by global K-pop icon BTS.

Recording Academy CEO Harvey Mason Jr. released a statement addressing mounting concerns from the international music community. "It has become clear that some artists feel the category does not represent the music they have worked hard to create, regardless of our intentions," Mason stated. He noted that as the Grammy Awards have expanded to feature over 100 categories, the organization must re-evaluate how new categories are developed. 

Background of the Controversy

The controversy began in June when the Grammys introduced the regional category to honor music from Asian markets, including K-pop, J-pop, C-pop, and Indian music. However, the move sparked immediate criticism from industry experts and fans alike. Many argued that segregating Asian music into a specific geographic and language-restricted tier risked marginalizing these artists, effectively locking them out of the primary "General Field" categories like Album or Song of the Year. 

The backlash culminated on July 29, when all seven members of BTS officially announced they would bypass the upcoming Grammy submission process. In a unified statement, the group expressed: 

"We have decided not to submit an entry for Grammy consideration this year. We hope music can be heard and loved for what it is, rather than being divided by region or language." 

Moving Toward Reform

Following the boycott, the Recording Academy swiftly mobilized. Academy leadership, including Mason, has initiated direct consultations with key Asian music stakeholders—including major labels like HYBE, as well as prominent representatives from the K-pop, J-pop, C-pop, and Indian music sectors. Furthermore, the organization has convened its board of trustees and nomination review committees to establish specialized advisory procedures. 

While the Grammys originally defended the category as a tool to expand recognition, industry insiders at Billboard and other major outlets report that these active discussions could lead to significant operational changes or a complete structural re-evaluation as early as the upcoming ceremony.

[Copyright (c) Global Economic Times. All Rights Reserved.]

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Min Gyu Mi Reporter
Min Gyu Mi Reporter

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