Hyundai Motor Company and Kia continued their strong performance in the U.S. market in September, recording double-digit sales growth. Notably, their overall third-quarter performance broke previous records, demonstrating robust growth despite general market uncertainties and tariff impacts. This success is attributed to the popularity of their eco-friendly vehicles and key models driving sales.

Hyundai Motor's Electric Vehicle Sales Surge by 153%, Driving Performance 

Hyundai Motor America announced that its local sales in September reached 71,003 units, marking a 14% increase compared to the same month last year. Furthermore, the total sales for the third quarter, which includes September, were 239,069 units, an increase of 13% year-over-year, setting a new record for the best-ever third-quarter performance.

A remarkable point is that electric vehicle (EV) sales surged by 153% compared to the same month last year, achieving an all-time high. Specifically, eco-friendly vehicles accounted for 38% of retail sales, with the retail sales of the IONIQ 5 increasing by 151%. Core models such as the Elantra family, Santa Fe Hybrid (HEV), and IONIQ 5 set new monthly sales records, leading the growth.

In response to the expiration of the federal government's EV tax credit ($7,500), Hyundai Motor announced aggressive pricing policies for the IONIQ 5. For the 2026 models, prices will be reduced by up to $9,800 depending on the trim, and for the 2025 models, a self-funded cash incentive of $7,500 will be provided starting in October. This demonstrates the company's commitment to focusing on expanding its market share based on financial soundness.

Kia Achieves Quarterly Record, Led by 6 Key Models 

Kia also performed strongly in the U.S., selling 65,507 units in September alone, an 11% increase year-over-year. Kia's sales for the third quarter of this year totaled 219,637 units, which is also an all-time high quarterly performance.

Kia's growth was stabilized by the strong sales of six key models: the K5 (up 85%), Carnival (up 48%), Telluride (up 13%), Sportage (up 13%), Sorento (up 7%), and K4 (up 4%). By vehicle segment, there was balanced growth across all areas, including eco-friendly electric models (up 26%), sedans (up 19%), and SUVs (up 6%).

Kia America assessed the double-digit growth in electric models and sedans as proof of the excellent product competitiveness and the strength of its diverse model lineup. Based on this growth, Kia aims to achieve a new annual sales record along with its highest-ever market share.

In summary, despite external environmental constraints, Hyundai Motor and Kia are strengthening their market dominance by achieving all-time high results in the U.S. market, driven by product competitiveness centered on eco-friendly vehicles and proactive pricing strategies.

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