GOYANG, South Korea — Cheonan City has launched an active promotional campaign to draw visitors from the greater Seoul area by participating in the ongoing Travel Show 2026, which runs from November 12 to 15 at Ilsan KINTEX.

Operating within the Chungcheongnam-do joint promotional zone, Cheonan's delegation is showcasing a wide array of regional winter hotspots—featuring scenic destinations like Gwangdeoksan Mountain—alongside local festivals and popular city tour packages.

To enhance visitor engagement, the city's booth offers hands-on programs rather than traditional passive pamphlets. Attendees can sample Cheonan's famous walnut pastries (hodu-gwaja), watch promotional multimedia displays, and participate in social media follow campaigns. Visitors who engage with the booth's interactive mini-games receive special merchandise featuring the municipal mascot characters, "Nubi" and "Ddowa."

"Our goal for this exhibition is to introduce capital-area travelers to the unique seasonal appeal and vibrant charm Cheonan has to offer," said Jeong Seon-ha, director of the Cheonan Tourism Division. "We will continue implementing immersive, field-driven marketing strategies to boost our city's tourism profile and drive higher visitor turnout."

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