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Home > Industry

"Which Color Stands Out the Most?" Genesis Unveils 16 Exterior Colors for the GV90

Kim Sungmoon Reporter / Updated : 2026-10-08 14:12:38
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Genesis is hosting a large-scale special exhibition at Genesis Suwon, reflecting high customer interest in its flagship all-electric SUV, the GV90.

Running through November 8, the exhibition is open daily from 9:00 AM to 9:00 PM, with closures on the first Monday of every month. The exhibition showcases the complete lineup of the GV90, featuring all 16 exterior colors and 10 interior colors. Visitors can explore various combinations of colors, materials, and designs in one place, highlighted by the GV90 Neolun First Edition.

The GV90 is a flagship model that encapsulates Genesis’ design philosophy, electrification technology, and hospitality ethos. It incorporates differentiated innovative technologies, including a restrained design inspired by Korea's traditional white porcelain moon jars, the world’s first independently opening hidden B-pillar coach doors known as the "Neolun Arch Gate," and the world's first roof airbag.

The exterior color palette comprises 13 gloss finishes—Seychelles Beige, Baena Green, Sonoran Navy, Taupo Gray, Jaipur Rose, Bella Burgundy, Como Blue, Uyuni White, Seville Silver, Makalu Gray, Vik Black, Capri Blue, and Cardiff Green—along with 3 matte finishes: Monash Silver, Matterhorn White, and Makalu Gray Matte.

The exhibition space is organized by themed floors. The 1st floor features a GV90 Neolun First Edition in a Vik Black and Sonoran Navy two-tone exterior; the 2nd floor displays blue-toned models such as Como Blue and Sonoran Navy; the 3rd floor highlights gray and green tones including Makalu Gray and Cardiff Green; and the 4th floor showcases achromatic models like Uyuni White and Monash Silver.

"We have prepared this special exhibition to showcase all of the GV90’s color options in one location, including the Neolun First Edition," a Genesis representative stated. "We hope visitors will take this unique opportunity to directly compare the various exterior colors, materials, and interior designs by theme, and discover their own personalized GV90."

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Kim Sungmoon Reporter
Kim Sungmoon Reporter

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