SINGAPORE - In a city-state where owning a car is a luxury, Andre Li, a 33-year-old insurance agent, has made a striking investment to elevate his career. He recently acquired a 2010 Kia Forte Koup for a staggering $24,000 (approximately 33 million KRW), a price tag five times higher than its equivalent in the United States.
Li views his new vehicle as more than just a mode of transport; it's a powerful 'symbol' of his success. "It's akin to wearing a sharp suit, polished leather shoes, and a Rolex watch," he explains. "It projects an image of reliability and achievement to my clients."
This bold move is set against the backdrop of Singapore's unique and notoriously expensive car market. To combat traffic congestion and air pollution in the densely populated island, the government introduced the Certificate of Entitlement (COE) system in 1990. This system requires car buyers to bid for the right to own a vehicle, driving up prices significantly.
Despite the hefty cost, Li's decision underscores his unwavering commitment to success. He believes that projecting an image of affluence and trustworthiness is essential in his profession.
Li's case highlights the lengths individuals in Singapore go to in their pursuit of success. In a market where car ownership is a significant financial commitment, his investment is a testament to the power of symbolism and the importance of projecting a successful image.
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